Lee, Ka Lok; Fader, Peter; Hardie, Bruce - In: Foresight: The International Journal of Applied Forecasting (2007) 8, pp. 31-35
Pharmaceutical companies face the problem of how to project the persistency patterns of patients who are taking their manufactured medications – i.e., how to determine the percentage of patients who will continue to refill a given prescription on a timely basis. The authors have developed a...
