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~isPartOf:"Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG"
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~type_genre:"Lehrbuch"
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
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