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The aim of this article is to provide reader with a comprehensive insight on the theories, empirical findings and models of Product Portfolio Management (PPM) during new product development. This article will allow for an in-depth theoretical approach on PPM and demonstrate to managers the...
Persistent link: https://www.econbiz.de/10011855454
The survival of any industrial organization depends on whether producing goods or services hinge on how innovative they have become in managing their product portfolio to craft new products that changes with the ever-changing tastes and needs of their customers. This study delves in to the...
Persistent link: https://www.econbiz.de/10011856401
The purpose of this study is to investigate the mediating role of knowledge sharing on the relationship between competitive intelligence and product development. A cross-sectional design was used in this study. Using a random sample of 178 general managers from the chemical manufacturing sector...
Persistent link: https://www.econbiz.de/10014507288