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~isPartOf:"Freiburger betriebswirtschaftliche Diskussionsbeiträge"
~subject:"Conjoint analysis"
~subject:"Economic sector"
~type_genre:"Working Paper"
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Gibt es ein branchenspezifisches
Marketing
? : Zur Bedeutung einer branchenorientierten Sichtweise des
Marketing
in Wissenschaft, Lehre und Praxis
Tscheulin, Dieter K.
;
Helmig, Bernd
-
2000
Persistent link: https://www.econbiz.de/10001544332
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The optimal design of hospital advertisements by means of conjoint measurement
Tscheulin, Dieter K.
;
Helmig, Bernd
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1997
Persistent link: https://www.econbiz.de/10013418673
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