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~isPartOf:"GAZDÁLKODÁS: Scientific Journal on Agricultural Economics"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Best, Roger J."
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GAZDÁLKODÁS: Scientific Journal on Agricultural Economics
Journal of the Academy of Marketing Science
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The nature and measurement of
marketing
productivity in consumer durables industries : a firm level analysis
Hawkins, Del I.
- In:
Journal of the Academy of Marketing Science
15
(
1987
)
4
,
pp. 1-8
Persistent link: https://www.econbiz.de/10001062778
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