Narrow search
Showing 1 - 10 of 56
Cover Image
The effect of air pollution on food preferences
Liu, Jingwen; Peng, Zou; Ma, Yu - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 410-423
Persistent link: https://www.econbiz.de/10012819766
Cover Image
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre; Cadario, Romain - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
Cover Image
Extending the external validity of the FITD effect to the industrial marketplace
Vredenburg, Harrie - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 49-56
Persistent link: https://www.econbiz.de/10001062770
Cover Image
International industrial buyer behavior : an exploration and a proposed model
Samli, A. Coskun - In: Journal of the Academy of Marketing Science 16 (1988) 2, pp. 19-29
Persistent link: https://www.econbiz.de/10001062771
Cover Image
Modeling rationality in marketing decision-making with game theory
Di Benedetto, C. Anthony - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 22-32
Persistent link: https://www.econbiz.de/10001062777
Cover Image
The nature and measurement of marketing productivity in consumer durables industries : a firm level analysis
Hawkins, Del I. - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 1-8
Persistent link: https://www.econbiz.de/10001062778
Cover Image
Special issue on: microcomputers in marketing
Mentzer, John T. (contributor) - In: Journal of the Academy of Marketing Science 15 (1987) 2
Persistent link: https://www.econbiz.de/10001062829
Cover Image
Canadian marketing special issue
Kaynak, Erdener (contributor) - In: Journal of the Academy of Marketing Science 14 (1986) 2
Persistent link: https://www.econbiz.de/10001066311
Cover Image
Identifying critical problems for mutual cooperation between the private and public sectors : a marketing perspective
Robin, Donald P. - In: Journal of the Academy of Marketing Science 14 (1986) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10001045539
Cover Image
Some strategy implications of a matrix approach to the classification of marketing goods and services
Bell, Martin L. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10001045560