Ferencz, Arpad; Notari, Marta; Hajdu, Istvanne - In: GAZDÁLKODÁS: Scientific Journal on Agricultural Economics 53 (2009) 5
to give an image to the region. Active use of marketing tools in selecting, managing and protecting these products can … key components in the marketing strategy for the Southern Great Plain region. It is important to ensure that products … our marketing analysis of the Szegedi Ground Red Pepper and Hungaricum brandies by way of a SWOT analysis, deep interviews …
