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~isPartOf:"Gabler Edition Wissenschaft"
~person:"Boele, Alfred"
~person:"Ebert, Tara"
~subject:"Beziehungsmarketing"
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Trust as the key to loyalty in business-to-consumer exchanges : trust building measures in the
banking
industry
Ebert, Tara
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003804051
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