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~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~subject:"Customer value"
~subject:"Mund-zu-Mund-Werbung"
~type_genre:"Thesis"
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Weiterempfehlung und Kundenwert : ein Ansatz zur persönlichen Kommunikation
Wangenheim, Florian von
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2003
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1. Aufl.
Persistent link: https://www.econbiz.de/10001766147
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