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~isPartOf:"Gabler Research"
~isPartOf:"International journal of project management : the journal of The International Project Management Association"
~isPartOf:"Sport management review"
~person:"Doyle, Jason P."
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Gabler Research
International journal of project management : the journal of The International Project Management Association
Sport management review
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The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.
;
Pentecost, Robin D.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
3
,
pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
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