Many people implicitly sell or give away their data when using online services and participating in loyalty programmes-despite growing concerns about company's use of private data. Our paper studies potential reasons and co-variates that contribute to resolving this apparent paradox, which has...

Many people implicitly sell or give away their data when using online services and participating in loyalty programmes-despite growing concerns about company’s use of private data. Our paper studies potential reasons and co-variates that contribute to resolving this apparent paradox, which has...