We study a problem of optimal influence in a society where agents learn from their neighbors. We consider a firm that seeks to maximize the diffusion of a new product whose quality is ex–ante uncertain, to a market where consumers are able to compare the qualities of two alternative...

We study the optimal targeting strategy of a planner who seeks to maximize the diffusion of an action in a society where agents imitate successful past behavior of others. The agents face individual decision problems under uncertainty and interact locally, so that each agent affects only his...