In the European Union, and Germany in particular, the transport of livestock is an essential step in the meat production process. Pig transport especially, has frequently been the focus of public interest. In the last several decades, awareness for animal welfare has grown in society, which has...

Based on media discussion about animal production systems and animal welfare in Germany that mainly relies on pictures, this study analyses the citizen perception of intensive broiler fattening. In a survey experiment, five pictures from a 40,000 broiler barn were shown to citizens. The pictures...

Using eye-tracking, this study investigates fixation duration of students viewing pictures of pigs, which systematically vary in the facial expression of the pig and in the barn setting. The aim of this study is to analyze which picture elements are viewed and for how long, as well as how...

In order to correct romantic ideas about livestock farming in society and to provoke acceptance of husbandry systems, there is a recent trend in the agricultural industry towards using real pictures of barns for communication purposes. Up to now there are only few studies investigating how these...