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When 2+2 is not the same as 1+3 : understanding customer reactions to partitioned prices
Hamilton, Rebecca W.; Srivastava, Joydeep - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 24-31
Persistent link: https://www.econbiz.de/10003902473
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Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank; Puntoni, Stefano; Khodr, AbdulRahman - In: Journal of business research : JBR 166 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
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Organizational frontlines in the digital age : the Consumer-Autonomous Technology-Worker (CAW) framework
Doorn, Jenny van; Smailhodzic, Edin; Puntoni, Stefano; … - In: Journal of business research : JBR 164 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014304033