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~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~isPartOf:"Journal of international marketing"
~person:"Hultink, Erik J."
~person:"Iyengar, Radha"
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New product development
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Hultink, Erik J.
Iyengar, Radha
Chen, Qimei
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GfK marketing intelligence review : Marketingforschung für die Praxis
Journal of international marketing
The journal of product innovation management : an international publication of the Product Development & Management Association
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Working papers / Centre for Market driven Innovations : WP
4
ERIM report series research in management
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of engineering and technology management : JET-M
2
MSI reports : working paper series
2
Working papers / Wharton School, University of Pennsylvania / Marketing
2
European journal of innovation management : EJIM
1
IEEE transactions on engineering management : EM
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of innovation management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Research technology management : RTM
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The PDMA handbook of new product development
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ECONIS (ZBW)
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Intentional cannibalization, radical
innovation
, and performance : a comparison of Chinese and Western enterprises in China
Samiee, Saeed
;
Sääksjärvi, Maria
;
Harmancioǧlu, Nükhet
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 40-58
Persistent link: https://www.econbiz.de/10012231116
Saved in:
2
How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Eichert, John
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
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