India initiated reforms in the insurance sector with the passage of the Insurance Regulatory and Development Authority Bill by the Parliament in December 1999 and by opening up its insurance market to private competitors by the year 2000. However, the public sector company, Life Insurance...

The present study is an attempt to measure the customer satisfaction of two competitive Indian retail rands and draw a comparison between the two based on customer service quality and value creation. The comparative analysis is drawn using Multiple Regression Model and before that measurement...