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Globalisation, branding and advertising's stakeholders
Brennan, Linda; Crawford, Robert - In: Global advertising practice in a borderless world, (pp. 22-41). 2017
Persistent link: https://www.econbiz.de/10011668012
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Digital advertising and the new world of ‘viral’ advertising
Parker, Lukas; Nguyen, Dang; Brennan, Linda - In: Global advertising practice in a borderless world, (pp. 42-58). 2017
Persistent link: https://www.econbiz.de/10011668013
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From global to social : digital communication and the future of globalisation and advertising
Crawford, Robert; Brennan, Linda; Nguyen, Dang; Parker, … - In: Global advertising practice in a borderless world, (pp. 219-227). 2017
Persistent link: https://www.econbiz.de/10011668028