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~isPartOf:"Journal of macromarketing"
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Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
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Socially responsible marketing : toward aligning dharma (duties), karma (actions), and eudaimonia (well-being)
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 590-602
Persistent link: https://www.econbiz.de/10013475246
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