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Study of the relationship among the factors of brand equity : a study on fast-food brands
Singh, Pankaj Kumar
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Pattanayak, Jamini Kanta
- In:
Global business review
17
(
2016
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5
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pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
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Evolving efficiency of exchange rate movement : an evidence from Indian foreign exchange market
Khuntia, Sashikanta
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Pattanayak, Jamini Kanta
- In:
Global business review
21
(
2020
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4
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pp. 956-969
Persistent link: https://www.econbiz.de/10012287504
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