Showing 1 - 9 of 9
Problem definition: Contrary to classic applications of matching theory, in most contemporary on-demand service platforms, matches can not be enforced because workers are flexible – they choose their tasks. Such flexibility makes it difficult to manage workers while keeping customers...
Persistent link: https://www.econbiz.de/10012219348
While single-brand reward programs encourage customers to remain loyal to that one brand, coalition programs encourage customers to be “promiscuous” by offering points redeemable across partner stores. Despite the benefits of this “open relationship” with customers, store managers face...
Persistent link: https://www.econbiz.de/10012106127
-targeted customers more valuable. Our findings suggest that in targeting CRM marketing campaigns, firms should consider not only the …
Persistent link: https://www.econbiz.de/10011551285
We build a social structural model of fame, which departs from the atomistic view of prior literature where creativity is the sole driver of fame in creative markets. We test the model in a significant empirical context: 90 pioneers of the early 20th century (1910–25) abstract art movement. We...
Persistent link: https://www.econbiz.de/10012120929
Advances in robotics now permit humans to work collaboratively with robots. However, humans often feel unsafe working alongside robots. Our knowledge of how to help humans overcome this issue is limited by two challenges. One, it is difficult, expensive and time-consuming to prototype robots and...
Persistent link: https://www.econbiz.de/10012122815
This paper examines how a restaurant's online review ratings affect consumers to endorse deal vouchers sold by the restaurant via social media before they redeem the vouchers. While the effect of the average of review ratings is straightforward, we focus on examining how the effect is moderated...
Persistent link: https://www.econbiz.de/10011947195
Persistent link: https://www.econbiz.de/10014474831
We analyze the effect of alternative data on the informativeness of financial forecasts. Our hypothesis is that the emergence of alternative data increases the net benefit of collecting short-term information about firms' cash flows more than the benefit of collecting long-term information. If...
Persistent link: https://www.econbiz.de/10012392738
Massive Online Open Courses (MOOCs) are a booming phenomenon in the digital era, having attracted millions of users around the world to date. At the same time, educational delivery via MOOCs comes with its own distinct difficulties for students and instructors, as the online nature of MOOCs...
Persistent link: https://www.econbiz.de/10012312033