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Deciding how to decide : an agenda for multi-stage choice modeling research in marketing
Swait, Joffre; Feinberg, Fred M. - In: Handbook of choice modelling, (pp. 649-660). 2014
Persistent link: https://www.econbiz.de/10010424232
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Attribute processing as a behavioural strategy in choice making
Hensher, David A. - In: Handbook of choice modelling, (pp. 268-289). 2014
Persistent link: https://www.econbiz.de/10010424262
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Simple ways to estimate choice models for single consumers
Frischknecht, Bart; Eckert, Christine; Louviere, Jordan J. - In: Handbook of choice modelling, (pp. 498-518). 2014
Persistent link: https://www.econbiz.de/10010424239