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~isPartOf:"Handbook of qualitative research methods in marketing"
~isPartOf:"Qualitative Marktforschung : Konzepte - Methoden - Analysen"
~subject:"Konsumentenverhalten"
~subject:"Qualitative method"
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Konsumentenverhalten
Qualitative method
Market research
51
Marktforschung
51
Theorie
27
Theory
27
Qualitative Methode
21
Scientific method
15
Wissenschaftliche Methode
15
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Interview
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German
22
English
3
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Buber, Renate
4
Breitenfelder, Ursula
2
Holzmüller, Hartmut H.
2
Lobin, Daniela
2
Maindok, Herlinde
2
Meyer, Michael
2
Zeglovits, Eva
2
Aghamanoukjan, Anahid
1
Auer-Srnka, Katharina J.
1
Belk, Russell W.
1
Bohnsack, Ralf
1
Cayla, Julien
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Di Gregorio, Silvana
1
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1
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1
Gröppel-Klein, Andrea
1
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1
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1
Klein, Vanessa
1
Knassmüller, Monika
1
Kozinets, Robert V.
1
Kuckartz, Udo
1
Königstorfer, Jörg
1
Leuteritz, Anja
1
Lueger, Manfred
1
Mey, Günter
1
Meyer, Renate E.
1
Mruck, Katja
1
Neumann, Debra
1
Peñaloza, Lisa
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Przyborski, Aglaja
1
Ruso, Bernhart
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Steinke, Ines
1
Vettori, Oliver
1
Wattanasuwan, Kritsadarat
1
Wilhelm, Thorsten H.
1
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Handbook of qualitative research methods in marketing
Qualitative Marktforschung : Konzepte - Methoden - Analysen
Journal of marketing research : JMR
63
Qualitative market research : an international journal
45
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of business research : JBR
35
International journal of market research : JMRS ; the journal of the Market Research Society
20
Journal of marketing management : MM
20
Marketing letters : a journal of research in marketing
17
International journal of market research
16
Journal of retailing and consumer services
15
Gabler Edition Wissenschaft
13
International journal of wine business research : IJWBR
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of consumer behaviour : an international research review
12
Psychology & marketing
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of the Academy of Marketing Science
11
The marketing review
11
Consumer goods Europe
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
SpringerLink / Bücher
10
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Marketing : ZFP ; journal of research and management
9
Organizational research methods : ORM
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
8
Marketing theory
8
The journal of brand management : an international journal
8
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Amfiteatru economic : an economic and business research periodical
6
European journal of operational research : EJOR
6
Handbuch der Marktforschung
6
Journal of fashion marketing and management
6
The international review of retail, distribution and consumer research
6
Alternative market research methods : market sensing
5
Australasian marketing journal
5
Cogent business & management
5
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ECONIS (ZBW)
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Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik
Holzmüller, Hartmut H.
;
Buber, Renate
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 3-20)
.
2009
Persistent link: https://www.econbiz.de/10003825268
Saved in:
2
Der Beitrag qualitativer Methodologie und Methodik zur
Marktforschung
Mruck, Katja
;
Mey, Günter
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 21-45)
.
2009
Persistent link: https://www.econbiz.de/10003825270
Saved in:
3
Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis
Buber, Renate
;
Klein, Vanessa
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 47-61)
.
2009
Persistent link: https://www.econbiz.de/10003825272
Saved in:
4
Hypothesen und Vorwissen in der qualitativen
Marktforschung
Auer-Srnka, Katharina J.
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 159-172)
.
2009
Persistent link: https://www.econbiz.de/10003827382
Saved in:
5
Objektive Hermeneutik
Lueger, Manfred
;
Meyer, Renate E.
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 173-187)
.
2009
Persistent link: https://www.econbiz.de/10003827383
Saved in:
6
Die Güte qualitativer
Marktforschung
Steinke, Ines
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 261-283)
.
2009
Persistent link: https://www.econbiz.de/10003827390
Saved in:
7
Hermeneutische Verfahren : Verstehen als Forschungsansatz
Knassmüller, Monika
;
Vettori, Oliver
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 299-317)
.
2009
Persistent link: https://www.econbiz.de/10003827395
Saved in:
8
Das narrative Interview und die narrative Analyse
Wattanasuwan, Kritsadarat
;
Buber, Renate
;
Meyer, Michael
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 359-380)
.
2009
Persistent link: https://www.econbiz.de/10003827401
Saved in:
9
Qualitative Interviews
Aghamanoukjan, Anahid
;
Buber, Renate
;
Meyer, Michael
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 415-436)
.
2009
Persistent link: https://www.econbiz.de/10003827405
Saved in:
10
Gruppendiskussionsverfahren und Focus Groups
Bohnsack, Ralf
;
Przyborski, Aglaja
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 491-506)
.
2009
Persistent link: https://www.econbiz.de/10003827413
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