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~isPartOf:"Handbook of research on customer equity in marketing"
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Handbook of research on customer equity in marketing
Legends in marketing
Journal of marketing
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ECONIS (ZBW)
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Managing customer loyalty to maximize customer equity
Reinartz, Werner J.
;
Eisenbeiß, Maik
- In:
Handbook of research on customer equity in marketing
,
(pp. 139-159)
.
2015
Persistent link: https://www.econbiz.de/10010483490
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Legends in marketing: V. Kumar
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010201420
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Customer relationship management
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204928
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4
Business-to-business
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204929
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5
Marketing strategy: customer
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204930
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6
Marketing strategy: firm
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204931
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7
Marketing research: new methodology
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204932
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Marketing research: applications
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204933
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Forecasting in marketing
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204934
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International marketing
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204935
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