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~isPartOf:"Handbook of research on strategic management in small and medium enterprises"
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Handbook of research on strategic management in small and medium enterprises
Asia Pacific journal of marketing and logistics
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Cultural and technological influences on global business
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Innovations in services marketing and management : strategies for emerging economies
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
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Handbook of research on effective marketing in contemporary globalism
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Strategic marketing in fragile economic conditions
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Environmental scanning : an information system framework for strategic decisions in SMEs ; a case study analysis
Wong, Ho Yin
;
Sultan, Parves
;
Sit, Jason Kokho
;
Li, En
; …
- In:
Handbook of research on strategic management in small …
,
(pp. 40-54)
.
2014
Persistent link: https://www.econbiz.de/10010361886
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