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~isPartOf:"Handbook of research on technology applications for effective customer engagement"
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Handbook of research on technology applications for effective customer engagement
Journal of Islamic marketing : JIMA
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Journal of Islamic Marketing
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Transcending cultural frontiers : practices, challenges, and strategy for international business
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Advances in finance, accounting, and economics (AFAE) book series
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Asia Pacific Journal of Marketing and Logistics
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Emerging research on Islamic marketing and tourism in the global economy
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Journal of Enterprising Communities: People and Places in the Global Economy
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Leveraging consumer behavior and psychology in the digital economy
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Asia Pacific journal of marketing and logistics
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Economic, educational, and touristic development in Asia
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International journal of networking and virtual organisations : IJNVO
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Searching the effects of viral marketing via customer-based brand equity on purchase intentions
Asmat Nizam Abdul Talib
;
Sana Arshad
- In:
Handbook of research on technology applications for …
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(pp. 66-75)
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2021
Persistent link: https://www.econbiz.de/10012307751
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The effects of trust on parasocial interaction of Malaysian Facebook (FB) travel community
Samshul-Amry Abd-Latif
;
Nadiatul Husna Abdul Aziz
- In:
Handbook of research on technology applications for …
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(pp. 76-90)
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2021
Persistent link: https://www.econbiz.de/10012307768
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