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~isPartOf:"Handbook of strategic account management : a comprehensive resource"
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Handbook of strategic account management : a comprehensive resource
Industrial marketing management : the international journal for industrial and high-tech firms
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No business is an island : making sense of the interactive business world
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CIF, Centrum för Internationella Företagsstudier, Företagsekonomiska Institutionen, Uppsala Universitet, Working Paper, 1981,3
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Value in strategic account management
La Rocca, Antonella
;
Snehota, Ivan
- In:
Handbook of strategic account management : a …
,
(pp. 171-189)
.
2014
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