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~isPartOf:"Handbook on brand and experience management"
~person:"Hadwich, Karsten"
~person:"Schmitt, Bernd"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour : a practic...
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Handbook on brand and experience management
Brand management ; Vol. 1
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Brand management ; Vol. 3
1
Consumer-brand relationships : theory and practice
1
Customer Experience : Forum Dienstleistungsmanagement
1
Dienstleistungscontrolling
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
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The SAGE handbook of international marketing
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A framework for managing customer experiences
Schmitt, Bernd
- In:
Handbook on brand and experience management
,
(pp. 113-131)
.
2008
Persistent link: https://www.econbiz.de/10003788988
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2
Experiential attributed and consumer judgments
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Handbook on brand and experience management
,
(pp. 174-187)
.
2008
Persistent link: https://www.econbiz.de/10003789004
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