Front Cover -- Handbook of the Economics of Marketing, Volume 1 -- Copyright -- Contents -- Contributors -- Preface -- 1 Microeconometric models of consumer demand -- 1 Introduction -- 2 Empirical regularities in shopping behavior: The CPG laboratory -- 3 The neoclassical derivation of an...

Front Cover; Handbook of the Economics of Marketing, Volume 1; Copyright; Contents; Contributors; Preface; 1 Microeconometric models of consumer demand; 1 Introduction; 2 Empirical regularities in shopping behavior: The CPG laboratory; 3 The neoclassical derivation of an empirical model of individual...