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~isPartOf:"Harnessing the power of social media and web analytics"
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Harnessing the power of social media and web analytics
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Effects of consumers' social media participation on consumer behavior : a marketing perspective
Kumar, Ashish
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Bezawada, Ram
- In:
Harnessing the power of social media and web analytics
,
(pp. 53-78)
.
2014
Persistent link: https://www.econbiz.de/10010340874
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