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Marketing meets social media : classification and evolution of Internet marketing
Ayanso, Anteneh; Lertwachara, Kaveepan; Mokaya, Brian - In: Harnessing the power of social media and web analytics, (pp. 1-28). 2014
Persistent link: https://www.econbiz.de/10010340878
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Analytics and performance measurement frameworks for social customer relationship management
Ayanso, Anteneh; Visser, Derek - In: Harnessing the power of social media and web analytics, (pp. 132-160). 2014
Persistent link: https://www.econbiz.de/10010340869