As owner and CEO, Wim Van der Borght had grown Bananas in 8 years from a 4.5 million euro company into a 40 million euro group of companies with a range of field marketing activities in Belgium and the Netherlands. The core of the group consisted of two companies - Bananas and Demonstrate -...

Learning Objective: To identify and explore sources of competitive advantage and how they interact with organization, in particular corporate culture. To explore the trade-off between culture clash and the benefits from combining capabilities. To explore different growth paths

In 2009, Paul Sagan, COE of Akamai, the leading online content delivery network with a 60% market share, needs to decide how to respond to aggressive entry in its market, whether and how to pursue the explosive growth in online video, and whether to stay with its distributed network model or...

Learning Objective: To explore sources of competitive advantage, their implications for how to respond to entry, and the interaction with beliefs, vision, and mental models. To explore how the effectiveness of network effects as a competitive advantage may be reduced by market growth and by...