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A better way to map brand strategy
Dawar, Niraj; Bagga, Charan K. - In: Harvard business review : HBR 93 (2015) 6, pp. 90-97
Persistent link: https://www.econbiz.de/10011296653
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Match group's CEO on innovating in a fast-changing industry
Ginsberg, Mandy - In: Harvard business review : HBR 97 (2019) 4, pp. 35-39
Persistent link: https://www.econbiz.de/10012039659
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Can knockoffs knock out your business?
Nunes, Paul F.; Mulani, Narendra P. - In: Harvard business review : HBR 86 (2008) 10, pp. 41-45
Persistent link: https://www.econbiz.de/10003772252
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Shaking things up at Coca-Cola
Kent, Muhtar - In: Harvard business review : HBR 89 (2011) 10, pp. 94-99
Persistent link: https://www.econbiz.de/10009349291
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If brands are built over years, why are they managed over quarters
Lodish, Leonard M.; Mela, Carl F. - In: Harvard business review : HBR 85 (2007) 7/8, pp. 104-112
Persistent link: https://www.econbiz.de/10003535484