//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Categorization by groups
Similar by person
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
1
Beziehungsmarketing
1
Brand
1
Bundling strategy
1
Business model
1
Business-to-business marketing
1
Cancer
1
Consumer behaviour
1
Deutschland
1
Fusion
1
Germany
1
Geschäftsmodell
1
Konsumentenverhalten
1
Krebskrankheit
1
Leistungsbündel
1
Markenartikel
1
Medical device industry
1
Medizinprodukteindustrie
1
Merger
1
Pharmaceutical industry
1
Pharmaindustrie
1
Relationship marketing
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
5
Case study
3
Fallstudie
3
Language
All
English
5
Author
All
Bertini, Marco
2
Puntoni, Stefano
2
Tavassoli, Nader T.
2
Hamilton, Rebecca W.
1
Langhe, Bart de
1
Larrick, Richard
1
Published in...
All
Harvard business review : HBR
Journal of the Academy of Marketing Science
11
Journal of marketing research : JMR
10
Journal of marketing
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Harvard-Business-Manager : das Wissen der Besten
5
Journal of marketing research
5
Marketing letters : a journal of research in marketing
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
MIT sloan management review
3
Journal of business research : JBR
2
Journal of public policy & marketing
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Asia & the Pacific policy studies
1
Business strategy review
1
Decision sciences
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of retailing
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
2
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
3
Bridging psychological distance
Hamilton, Rebecca W.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 116-119
Persistent link: https://www.econbiz.de/10010504006
Saved in:
4
Linear thinking in a nonlinear world
Langhe, Bart de
;
Puntoni, Stefano
;
Larrick, Richard
- In:
Harvard business review : HBR
95
(
2017
)
3
,
pp. 130-139
Persistent link: https://www.econbiz.de/10011685817
Saved in:
5
The color pink is bad for fighting breast cancer
Puntoni, Stefano
- In:
Harvard business review : HBR
89
(
2011
)
7/8
,
pp. 30-31
Persistent link: https://www.econbiz.de/10009295651
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->