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IDEAS AT WORK CREATING - BREAKTHROUGHS AT 3M - 3M's Medical-Surgical Markets Division hadn't had a breakthrough product in almost a decade. Then a project team learned about the lead user process, a systematic way to produce breakthroughs. Learn how the process works and how the 3M team successfully navigated through it

Hippel, Eric Von; Thomke, Stefan; Sonnack, Mary - In: Harvard business review : HBR 77 (1999) 5, pp. 47-57

Persistent link: https://www.econbiz.de/10005965860

Customers as Innovators: A New Way to Create Value - Fully understanding customers'needs is a costly and inexact process. Even when customers know precisely what they want, they often cannot clearly or completely transfer that information to manufacturers. The solution? Many companies are equipping customers with tool kits to develop their own products. Such an approach can generate tremendous ...

Thomke, Stefan; Hippel, Eric von - In: Harvard business review : HBR (2002), pp. 74-81

Persistent link: https://www.econbiz.de/10005941322

Customers as Innovators: A New Way to Create Value - Fully understanding customers'needs is a costly and inexact process. Even when customers know precisely what they want, they often cannot clearly or completely transfer that information to manufacturers. The solution? Many companies are equipping customers with tool kits to develop their own products. Such an approach can generate tremendous ...

Thomke, Stefan; Hippel, Eric von - In: Harvard business review : HBR (2002), pp. 74-81

Persistent link: https://www.econbiz.de/10005943130

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