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The rise of the chief marketing technologist
Brinker, Scott; McLellan, Laura - In: Harvard business review : HBR 92 (2014) 7/8, pp. 82-85
Persistent link: https://www.econbiz.de/10010382005
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Why CMOs never last
Whitler, Kimberly A.; Morgan, Neil A. - In: Harvard business review : HBR 95 (2017) 4, pp. 46-54
Persistent link: https://www.econbiz.de/10011685877
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WPP's CEO on turning a portfolio of companies into a growth machine
Sorrell, Martin - In: Harvard business review : HBR 94 (2016) 7/8, pp. 33-36
Persistent link: https://www.econbiz.de/10011515288
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Who says you can't crack Japanese markets?
Alden, Vernon R. - In: Harvard business review : HBR 65 (1987) 1, pp. 52-56
Persistent link: https://www.econbiz.de/10001014928
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Manage customers for profits (not just sales)
Shapiro, Benson P. (contributor) - In: Harvard business review : HBR 65 (1987) 5, pp. 101-108
Persistent link: https://www.econbiz.de/10001031313
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Unleashing the power of marketing
Comstock, Beth; Gulati, Ranjay; Liguori, Stephen - In: Harvard business review : HBR 88 (2010) 10, pp. 90-98
Persistent link: https://www.econbiz.de/10008666568
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Time for a unified campaign?
Bertini, Marco; Gourville, John T. - In: Harvard business review : HBR 89 (2011) 6, pp. 129-133
Persistent link: https://www.econbiz.de/10009233222
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SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel - In: Harvard business review : HBR 92 (2014) 1/2, pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
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When marketing is strategy
Dawar, Niraj - In: Harvard business review : HBR 91 (2013) 12, pp. 100-108
Persistent link: https://www.econbiz.de/10010226667
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What would Ashton do : and does it matter? ; new research reveals the power and limits of "influencers"
Aral, Sinan - In: Harvard business review : HBR 91 (2013) 5, pp. 25-27
Persistent link: https://www.econbiz.de/10009740825