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CASE STUDY - Do Social Deal Sites Really Work?
Bertini, Marco; Wathieu, Luc; Page Sigman, Betsy; … - In: Harvard business review : HBR (2012), pp. 139-146
Persistent link: https://www.econbiz.de/10009969314
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CASE STUDY - Do Social Deal Sites Really Work?
Bertini, Marco; Wathieu, Luc; Page Sigman, Betsy; … - In: Harvard business review : HBR (2012), pp. 139-146
Persistent link: https://www.econbiz.de/10010011793
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How to Stop Customers from Fixating on Price - Paradoxically, as you battle commoditization, your best weapon may be your pricing.
Bertini, Marco; Wathieu, Luc - In: Harvard business review : HBR (2010), pp. 84-92
Persistent link: https://www.econbiz.de/10008410407
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How to stop customers from fixating on price
Bertini, Marco; Wathieu, Luc - In: Harvard business review : HBR 88 (2010) 5, pp. 85-91
Persistent link: https://www.econbiz.de/10003971780
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Do social deal sites really work?
Bertini, Marco; Wathieu, Luc; Sigman, Betsy Page; … - In: Harvard business review : HBR 90 (2012) 5, pp. 139-143
Persistent link: https://www.econbiz.de/10009549662
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Are you ignoring trends that could shake up your business?
Ofek, Elie; Wathieu, Luc - In: Harvard business review : HBR 88 (2010) 7/8, pp. 124-131
Persistent link: https://www.econbiz.de/10008658589