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Want to Perfect Your Company's Service? Use Behavioral Science - In any service encounter--from a simple pizza pickup to a complex, long-term consulting engagement-perception is reality. Provocative new research sheds light on the underlying psychology of service encounters: when time seems to fly and when it drags,for example, and what sorts of things stick in customers'memories. Five operating ...
Chase, Richard B.
;
Dasu, Sriram
- In:
Harvard business review : HBR
79
(
2001
)
6
,
pp. 78-85
Persistent link: https://www.econbiz.de/10005949320
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