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When you shouldn't listen to your critics
Simester, Duncan - In: Harvard business review : HBR 89 (2011) 6, pp. 42
Persistent link: https://www.econbiz.de/10009161999
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Mind Your Pricing Cues - How do consumers know when they're getting a bargain? Remarkably, they look for signals from the retailers themselves. Retailers mismanage those signals at their peril.
Anderson, Eric; Simester, Duncan - In: Harvard business review : HBR (2003), pp. 96-108
Persistent link: https://www.econbiz.de/10005932911
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A step-by-step guide to smart business experiments
Anderson, Eric T.; Simester, Duncan - In: Harvard business review : HBR 89 (2011) 3, pp. 98-105
Persistent link: https://www.econbiz.de/10008904855
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A Step-by-Step Guide to Smart Business Experiments - Companies that embrace a test-and-learn approach are more apt to find the golden tickets that drive growth.
Anderson, Eric T; Simester, Duncan - In: Harvard business review : HBR (2011), pp. 98-107
Persistent link: https://www.econbiz.de/10008848612
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A Step-by-Step Guide to Smart Business Experiments - Companies that embrace a test-and-learn approach are more apt to find the golden tickets that drive growth
Anderson, Eric T; Simester, Duncan - In: Harvard business review : HBR (2011), pp. 98-107
Persistent link: https://www.econbiz.de/10009288149