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The elusive green consumer : people say they want sustainable products, but they don’t tend to buy them : here’s how to change that
White, Katherine
;
Hardisty, David J.
;
Habib, Rishad
- In:
Harvard business review : HBR
97
(
2019
)
4
,
pp. 124-133
Persistent link: https://www.econbiz.de/10012039693
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