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How Industries Change - Research indicates that industries evolve along one of four distinct change trajectories, depending on whether their core assets or core activities (or both) are threatened with obsolescence. Your innovation strategy has no chance of succeeding unless it matches the industry's trajectory. Do you know which path you're on?

McGahan, Anita M. - In: Harvard business review : HBR (2004), pp. 86-95

Persistent link: https://www.econbiz.de/10005924878

INDUSTRY STRUCTURE AND COMPETITIVE ADVANTAGE

McGahan, Anita M. - In: Harvard business review : HBR 72 (1994) 6, pp. 115-127

Persistent link: https://www.econbiz.de/10006006103

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