Jan, Man-Ser; Fu, Tsu-Tan; Huang, Chung L. - In: Health Economics 14 (2005) 1, pp. 55-67
This study develops a conceptual framework based on the random utility model to estimate smokers' willingness to pay (WTP) for the hypothetical low-lung-cancer-risk cigarettes in Taiwan. Following the approach taken by Viscusi (J Polit Econ 1990; <B>98</B>: 1253-1269), an individual's subjective risk...</b>
