Elicitation of utilities from members of the public generally uses verbal description of health states. This paper reports the results of a small-scale time trade-off study on the feasibility of an alternative approach, where health states were simulated using plastic spectacles. This approach...

The application of conjoint measurement to the field of health economics is relatively new, although there is growing interest and there have been a number of studies undertaken recently. Wider acceptance of the technique requires methodological issues concerning both reliability and validity to...