Purpose – This chapter discusses the difference between a product strategy and a platform strategy, relying on examples from the history of Apple and Microsoft in personal computers and other devices as well as Sony and Japan Victor Corporation in videocassette recorders....

Purpose – This chapter is intended to identify the actual and potential linkages between history and strategy research. Design/methodology/approach – Drawing on examples from research at the intersection of history and strategy, we identify research topics that have received attention from a...