Sievert, Holger; Lessmann, Carolin; Henneboehl, Jonas - In: How strategic communication shapes value and innovation …, (pp. 69-89). 2017
One of the most important challenges of our society is to cope with the transition of our society into a more and more digital one. Thus, the political and governmental system has to face and adapt to those transitions as well. This chapter focuses on the social media communication of the...
