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~isPartOf:"IEEE transactions on engineering management : EM"
~person:"Cui, Anna Shaojie"
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Cui, Anna Shaojie
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IEEE transactions on engineering management : EM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The learning zone in new product development
Cui, Anna Shaojie
;
Chan, Kwong
;
Calantone, Roger J.
- In:
IEEE transactions on engineering management : EM
61
(
2014
)
4
,
pp. 690-689
Persistent link: https://www.econbiz.de/10010461183
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Market uncertainty and dynamic new product launch strategies : a system dynamics model
Cui, Anna Shaojie
;
Zhao, Meng
;
Ravichandran, T.
- In:
IEEE transactions on engineering management : EM
58
(
2011
)
3
,
pp. 530-550
Persistent link: https://www.econbiz.de/10009271117
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