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Advertising or freemium : the impacts of social effects and service quality on competing platforms
Li, Zhiyong; Nan, Guofang; Li, Minqiang - In: IEEE transactions on engineering management : EM 67 (2020) 1, pp. 220-233
Persistent link: https://www.econbiz.de/10012173696
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Channel integration choices and pricing strategies for competing dual-channel retailers
Wang, Ronghui; Nan, Guofang; Chen, Lin; Li, Minqiang - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2260-2274
Persistent link: https://www.econbiz.de/10013431203