The purpose of this study was to examine the role of bricolage in new product development (NPD) within organizations. The results of a survey carried out among 117 product development managers from 3 organizations in hi-tech domain demonstrated that innovative behavior was positively related to...

Speed in product development can be defined as the thin line that determines success or failure in many fast growing industries today. Strategies like set based concurrent engineering and parallel team deployment have been used to accelerate new product introduction by successful companies like...

Both academia and industry accept unconditionally the significance of new product development and its success in consumer centric businesses. However, one of the key and final indicators of success of any new product “test marketing”, has not received adequate attention from both the said...