Based on a recent survey of Analytics Adoption in Indian business organization, the author makes a claim that for most organizations grappling with the problem of incomplete and unorganized data, the tools of data science are mostly unhelpful in providing impactful information for decision...

The paper provides an overview of the state of the Marketing Analytics practice in India today, its contribution and its possible challenges for future growth. A diverse set of practitioners from multiple sectors of industries that use Analytics were interviewed on their opinions were collated,...

A synthesized version of Structural Equation Modelling (SEM) and its possible applications in Management problems is presented. The main contribution of the paper is its simple description of a somewhat complex statistical process for the understanding of the beginners in this domain. It acts as...

We describe the application of a nested logit function for modeling brand choice using household transaction data from the Indian market. This is unique since it is one of the first attempts to integrate disparate consumer information sources available at various levels of aggregation towards...

Purpose: International Outsourcing has been traditionally looked upon as a low end cost effective servicing option to take advantage of the cost arbitrage that exists across countries. Of late, many outsourcing vendors have realized that the advantages of cost differentials that spurred a lot of...

The article points at some historic reasons for poor productivity in research, including unproductive competition among institutions due to a false sense of self sufficiency, lack of adequate research infrastructure at the institution level and, the long standing government policy in India that...