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~isPartOf:"IIMB management review"
~subject:"Psychology of advertising"
~subject:"Öffentlichkeitsarbeit"
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Psychology of advertising
Öffentlichkeitsarbeit
Advertising
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Werbung
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Communication
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India
3
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3
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Bharadwaj, Apoorva
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Gupta, Seema
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Rath, Pragyan
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IIMB management review
International journal of advertising : the review of marketing communications
20
Journal of advertising : official publication of the American Academy of Advertising
18
International journal of advertising : the quarterly review of marketing communications
13
Journal of business research : JBR
10
Journal of promotion management : JPM
10
Psychology & marketing
7
Selling modernity : advertising in twentieth-century Germany
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
European journal of marketing : EJM
5
Europäische Kulturen in der Wirtschaftskommunikation
5
Journal of advertising research
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
SpringerLink / Bücher
5
Corporate communications : an international journal
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of current issues and research in advertising : JCIRA
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
Research
4
The Sage handbook of advertising
4
Basler Schriften zum Marketing
3
Europäische Hochschulschriften / 5
3
Handbook of research on effective advertising strategies in the social media age
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Journal of global marketing
3
Journal of marketing research : JMR
3
Kohlhammer-Edition Marketing
3
Marketing and consumer psychology series
3
The history of advertising
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Arbeitspapiere / Institut für Marketing, European Business School
2
Breaking new ground in theory and practice
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of strategic marketing
2
Kom / Kommission der Europäischen Gemeinschaften
2
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ECONIS (ZBW)
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New perspectives on communication of change in corporate identity
Gupta, Seema
- In:
IIMB management review
28
(
2016
)
2
,
pp. 60-71
Persistent link: https://www.econbiz.de/10011623259
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2
Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel
Rath, Pragyan
;
Bharadwaj, Apoorva
- In:
IIMB management review
26
(
2014
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10010383432
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