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Online platform quality, discount, and advertising : a theoretical analysis
Poddar, Sangita
;
Banerjee, Tanmoyee
;
Banerjee, Swapnendu
- In:
IIMB management review
34
(
2022
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10014266981
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